It won’t be ticket prices that drive me out of the cinema. You can spend anywhere from £6-12 on a cinema ticket in London, and the top end of this is excessive, especially considering how much some films make from DVD sales, but everything is expensive in London, it comes with the territory.What will really drive me out of the cinema is how a lot of people assume the rules (the unspoken rules of common courtesy) don’t apply to them.
When I was kid (there, I said it), people would be quiet for the trailers – all you’d hear would be the rustling of confectionary wrappers and the occasional slurp of a soft drink. I’d been initiated into the Church of Cinema from a young age, my babysitter taking me to see such films as
Tron, Superman, Superman II and
III, Back to the Future, Labyrinth, Flight of the Navigator and probably more
Police Academy films than is strictly good for a small boy.
But the universal rule was, you shut the f*ck up.
Not so now. Whilst in Odeon Covent Garden on a Wednesday night, I noticed the room had a level on noise akin to a pub. Let’s say a Weatherspoon’s pub for sake of argument, as they don’t have jukeboxes. The noise continued through the adverts, no harm there, but diminished only slightly for the trailers. There was of course the usual faffing and fussing with phones – because this is London, and everyone is so goddamn popular it makes your eyes bleed. Or they need to check Twitter for ten thousandth time that day.
So, film certificate screen pops up. Still talking.
First logo. Still talking.
‘This is a BBC pictures film’ talking diminishes.
Another logo. People are still talking.
Title sequence. People are still talking.
Finally, we get some quiet when the dialogue starts. But the five women in the row in front either comment on moments in the film, or made cooing noises when hapless would-be love interest makes a fool of himself.
Just as the film reaches the denouement, the women in front starts dicking around with her phone, shedding a distracting blue light over the top of her seat. If the keypad hadn’t been on silent I’d be writing this from prison, I swear.
In fact, I thought things were going to turn ugly a few months ago when I was trying watch
Inglorious Basterds. Not only did I manage to have quite a difference of opinion about cinema etiquette, but also found myself being the dealt the race card, which was more shocking than someone taking offence for being told TO BE QUIET IN A CINEMA.
In the end the moron moved seats.
And kept talking.
It won’t be ticket prices that drive me out of the cinema, it will be the audiences.